Case Study: Ferring Pharmaceuticals Company achieves compliant, scalable online HCP outreach with IQVIA HealthCare Authenticator

Increase Online HCP Outreach Without Compliance Risks

Ferring Pharmaceuticals Company sought to keep a large community of healthcare professionals informed about its research and treatments in assisted reproductive technologies but faced limited marketing resources and strict regulations that restrict product-related digital content to HCPs only. Identifying HCPs accurately without a lengthy registration process and delivering personalized communications were key challenges, so Ferring partnered with IQVIA and its HealthCare Authenticator (HCA).

IQVIA implemented the HCA to verify HCPs in real time via its OneKey database (over 24 million HCP profiles in 116 countries), with regional manual validation when needed, single sign-on across sites, and identity-driven content personalization. The HCA-enabled portal was deployed in four weeks, registered more than 200 new HCPs within months, provides real-time verification and account management dashboards, and delivers a scalable, compliant platform for Ferring’s future content, webinars, and events.