Case Study: Major Pharmaceutical Company achieves 3x faster deep data extraction with IQVIA AI

How Top Pharma is Using AI for Efficiency Gains of 3x in Deep Data Extraction

A major pharmaceutical company worked with IQVIA to tackle the challenge of continuous literature monitoring during the unprecedented volume of COVID-19 research. The customer needed an efficient and accurate way to select, highlight, and publicize the most relevant, high-quality peer-reviewed publications.

IQVIA implemented a blended approach using Generative AI, NLP, ontologies, and HEOR expertise, starting with rules-based methods and then expanding with GPT to improve coverage of target variables. The result was an automated extraction process that was 2.5–3.0 times faster than traditional manual methods, extracting more than 150 data points across 25 major categories from over 130 studies, which were then reviewed by medical experts and published on two public websites.