Case Study: Large Biopharma Company achieves streamlined launch readiness and governance with IQVIA

How Emerging Biopharma Companies Can Successfully Launch Their Asset

Large Biopharma Company faced fragmented governance, unclear roles and responsibilities, inadequate launch planning and tracking tools, and poorly defined operating processes that threatened launch effectiveness. They engaged IQVIA to apply its launch excellence framework and related services to improve governance, cross‑functional coordination, and overall launch readiness.

IQVIA assessed gaps, built a prioritized, integrated launch plan and Launch Excellence toolkit, and deployed a change management and communication roadmap to align people and processes. The IQVIA solution clarified roles and interdependencies, enabled coordinated tracking of workstreams, and delivered tailored risk‑mitigation processes—boosting transparency, decision‑making and readiness for a successful product launch, according to the customer.