Case Study: Global Specialty Pharmaceutical Company achieves 74% increase in HCP details in one month with IQVIA OCE Remote Engagement

Global specialty pharma deploys OCE Remote Engagement in two weeks for immediate increase in HCP details

Global Specialty Pharmaceutical Company, based in the United Kingdom, faced an abrupt loss of face-to-face access to HCPs due to COVID-19, producing a steep drop in HCP details and threatening their omni-channel sales plans. They engaged IQVIA and its Orchestrated Customer Engagement (OCE) platform, seeking a rapid remote interaction solution to restore commercial engagement.

IQVIA deployed OCE Remote Engagement (alongside Orchestrated Analytics and IQVIA Connected Intelligence) in under two weeks for more than 200 sales professionals, delivering UAT within a week and go‑live the following week. The solution let reps capture virtual call topics and reactions alongside face‑to‑face data, enabling immediate resumption of engagements and more personalized outreach—resulting in a 74% increase in HCP details one month after implementation and high adoption across customer‑facing roles.