Case Study: BioPharm Communications achieves 30% lift in new prescriptions with IQVIA's Endemic Marketplace

Endemic Healthcare Professional Campaign Drives Powerful Prescription Lift

BioPharm Communications partnered with IQVIA on the Endemic Healthcare Professional Campaign to improve performance for a leading heart disease medication. Facing the challenge of finding and engaging high‑value, hard‑to‑reach HCPs and proving real‑world impact, BioPharm used IQVIA’s Endemic Marketplace and ongoing measurement to extend its HCP engagement program.

IQVIA extended BioPharm Communications’ display network and frictionlessly activated existing media across the Endemic Marketplace, reaching 4,712 unique HCPs and delivering incremental HCP reach (1.76% peak, 1.04% average)—69.2% above the endemic benchmark. Measured against a qualified control group, IQVIA’s solution drove meaningful real‑world lifts: total prescriptions +28.7%, new prescriptions +29.6% (≈30%), and new patients +27.8%, translating to higher brand recall and improved patient outcomes.

BioPharm Communications