Case Study: Leading Innovative Pharmaceutical Manufacturing Company achieves rapid PSP awareness and market-share protection with IQVIA

Create an orchestrated customer experience to communicate effectively and raise awareness with key audiences

Leading Innovative Pharmaceutical Manufacturing Company faced imminent loss of exclusivity for a key molecule and needed a fast way to engage physicians and pharmacists to ensure awareness of its Patient Support Program (PSP) without an available field force. IQVIA leveraged its proprietary data and OneKey database to identify active prescribers and designed a targeted, omnichannel outreach approach (phone outreach with email follow‑up) to quickly confirm PSP availability with HCPs.

IQVIA prioritized prescriber targeting, collaborated with the client on outreach materials, and executed hands‑on phone and email campaigns, connecting with and raising awareness among 2,700 contacts within 60 days (with Phase 2 targeting another 6,000). Results included 56% of pharmacists and 40% of physicians confirming PSP awareness and 35% of contacted targets requesting a new PSP kit — outcomes expected to help retain market share — with IQVIA also moving forward on social media intelligence and omnichannel journey mapping to further optimize engagement.