Case Study: Leading European Biopharma Company achieves rapid U.S. relaunch and 20% year‑over‑year brand growth with IQVIA

Achieving Commercial Success with an IQVIA Field Sales Team

Leading European Biopharma Company engaged IQVIA to relaunch a product in the U.S. despite having almost no local infrastructure and plans to hire only a few full‑time employees. The customer needed a fast, high‑performing outsourced field sales solution — including staffing, training, sales force automation, incentive planning and market targeting — to compete in a declining branded market against generics and to withstand potential disruptions like COVID‑19 and industry turnover.

IQVIA deployed an initial 52‑person field sales team in 12 weeks and, over four years, scaled the commercial organization to six managers, 62 outside sales reps and four inside reps while using data, analytics and remote engagement capabilities to continually optimize performance. The IQVIA team exceeded sales goals every year, drove quarter‑over‑quarter growth with specialists and primary care physicians, and delivered 20% year‑over‑year brand growth while the market for the therapy grew just 0.1%.