Case Study: Abiogen Pharma achieves rapid remote HCP engagement with IQVIA

Abiogen Pharma selects IQVIA’s Remote Engagement solution to maintain interactions with customers

Abiogen Pharma, a long-established pharmaceutical company based near Pisa, Italy, needed a way to keep its commercial teams connected with healthcare professionals during COVID-19 while ensuring safety and supporting future growth. With restrictions limiting in-person access, the company turned to IQVIA and its Orchestrated Customer Engagement platform, including the Remote Engagement solution, to maintain customer interactions.

IQVIA helped Abiogen Pharma deploy the remote engagement application in just one week, supported by about 1.5 hours of product training per rep. The rollout enabled sales representatives to quickly adopt the new channel and exceed a combined average of 500 remote calls per day, with 10–20 minute sessions designed for efficient knowledge transfer. As a result, Abiogen maintained business continuity, improved outreach effectiveness, and delivered personalized virtual engagements across browsers and devices.

Abiogen Pharma