Case Study: Edmunds.com achieves clearer media intelligence and PR reporting with iQ Media

Seeing the difference between clipping service vs. media intelligence

Edmunds.com, the highest-ranked third-party automotive website, needed a better way to track and report media coverage than Google Alerts, spreadsheets, or a traditional clipping service could provide. Media relations manager Stephanie Mar wanted a solution with deeper historical search, cleaner metrics, and less noise from the company’s own SEO content so she could better show how PR was impacting the brand.

Edmunds.com adopted iQ Media’s media intelligence platform to monitor coverage, capture broader context, and generate more detailed reports on how the company appeared in the news. With iQ Media, Mar gained peace of mind, improved efficiency, and stronger executive understanding of PR’s value, while also helping increase awareness of the role of public relations and journalism.

Edmunds.com

Stephanie Mar

Media Relations Manager