Case Study: Gorgias builds a scalable customer academy with iorad

Gorgias builds a customer academy as a solo team with iorad, with guides driving 28% of positive feedback

Gorgias, a customer service platform, faced the challenge of building a customer education academy with no headcount, budget for professional services, or dedicated production tools. Their education manager was creating content with consumer-grade tools like Loom and iMovie, which was time-consuming and difficult to keep updated for a product that changes constantly. They needed a scalable solution to deliver hands-on product practice without a large team.

The solution was implemented using the iorad tutorial builder. iorad enabled the solo education manager to quickly capture product workflows as interactive, step-by-step walkthroughs. This eliminated the need for constant video re-recording and provided learners with a way to safely practice restricted workflows without special access. The results were significant; iorad guides became a top learner favorite, comprising 28% of positive feedback and driving demand for more content. This allowed a one-person team to launch and maintain a credible, scalable academy.

Gorgias