Case Study: Xactly Corporation reduces landing page time-to-market with Ion Interactive

Xactly reduces landing page time-to-market by over 85% with Ion Interactive

Xactly Corporation, a SaaS provider of sales performance management software, faced a challenge in creating a large volume of tightly targeted landing pages for its granular paid search campaigns. This process was slow, consuming significant internal resources and delaying time-to-market for new offers. Their agency, Obility, proposed using the Ion platform to streamline the creation and deployment of these pages and to simplify integration with their Marketo marketing automation system.

Using Ion, Obility created a template and rapidly produced over 50 custom interactive landing pages matched to specific ad groups. This solution reduced page development and approval time from over 14 days to just 2-3 days, cutting time-to-market by more than 85%. The vendor, Ion, also enabled the use of a scalable global form for Marketo, improving lead quality and freeing resources for further optimization and testing.

Xactly Corporation