Case Study: Xactly Corporation achieves 85% faster time-to-market and improved lead quality with Ion Interactive

Increased Agility & Speed to Market with ion/Marketo Integration

Xactly, a SaaS leader in incentive compensation, worked with Obility to improve paid-search performance but faced a bottleneck: their highly granular PPC structure required dozens of tightly targeted landing pages, and building or updating each page (with Marketo form integration) was time-consuming—taking two weeks or more and limiting testing and responsiveness.

Obility implemented the ion platform, creating reusable templates and deploying over 50 custom landing pages mapped to individual ad groups, with A/B testing and a single Marketo form using URL parameters. The change cut page creation and approval from 14+ days to 2–3 days (30 minutes once a template is ready), reduced time-to-market by ~85%, and improved lead quality by strengthening the keyword–ad–landing-page relevance chain.

Xactly Corporation

Nick Herinckx

Chief Executive Officer