Case Study: DHL achieves 9% conversion rate and scales branded landing pages to 220 countries with Ion Interactive

How DHL increased conversion rate and reached 220 countries with interactive landing pages

DHL Express, a global leader in courier, express, and parcel delivery operating in over 220 countries and territories, needed a scalable way to manage and optimize hundreds of brand‑consistent landing pages across its worldwide marketing operations. The company sought a solution that could enforce brand guidelines while allowing local teams to personalize content for both personal and business shippers.

DHL partnered with Ion Interactive to build on‑brand, interactive landing pages and reusable templates, initially rolling the platform out to 50 countries and then expanding to more than 220. Using Ion’s A/B testing and engagement tracking, DHL increased conversion rates—reaching as high as 9%—improved ROI, gained visibility across markets, and accelerated sharing of best practices between countries.

DHL

Rolf Inge Holden

Global Marketing Specialist