Case Study: Dell achieves 10X more sales opportunities and 93% faster landing page production with Ion Interactive

Dell - Customer Case Study

Dell, the multinational technology company, faced a slow, multi-step process for creating and globalizing lead-generation pages: design, coding, and manual translation meant each landing page took six to eight weeks to launch, often missing campaign windows. The Business Digital Marketing team needed a faster, scalable way to produce localized pages across regions without heavy IT involvement.

By adopting Ion, Dell used platform templates and gave regional teams access to copy, translate and customize pages, eliminating hand-offs and cutting production time from weeks to 2–4 days. The result: a 78% lift in conversions in just two weeks, a 10x increase in sales opportunities over two years, over 1,000 platform pages live globally, and form completions up 50–300%; Ion also enabled integrations (Demandbase, Eloqua) and campaign microsites for continued optimization.

Dell

Josh Mueller

Senior Manager of Business Digital Marketing, Dell