Case Study: Dell achieves 10X more sales opportunities with Ion Interactive

Dell boosts lead conversions 78% with Ion Interactive

Dell, a multinational technology corporation, faced a significant challenge in creating and globalizing custom online lead generation pages for its Business Digital Marketing team. The old process required extensive IT, design, and coding work, taking six to eight weeks per page, which often caused campaigns to miss their optimal timing. To overcome this, Dell turned to the platform from vendor Ion Interactive.

The solution implemented by Ion Interactive allowed Dell to create and test custom templates without coding, and empowered regional managers to quickly copy and translate pages. This reduced page production and optimization time from weeks to just two to four days. As a result, Dell generated a 10x increase in sales opportunities over two years, saw a 78% lift in conversions on early pages, and deployed over 1,000 platform pages globally. Vendor Ion Interactive was integral to this scalability and global success.

Dell