Case Study: EngageSmart achieves higher digital payment adoption and customer engagement with InvoiceCloud

InvoiceCloud Announces Winner of First-Ever Online Billing Sweepstakes

EngageSmart faced the common billing challenge of increasing digital payments and self‑service adoption among utility, municipal and insurance customers. To address that need, the company worked with InvoiceCloud’s online billing and payments platform to promote paperless billing, AutoPay enrollment and one‑time online payments through a targeted campaign.

InvoiceCloud implemented a global online billing sweepstakes (Oct 1–Dec 20, 2021) that rewarded users for signing up for AutoPay, paperless billing or making online payments; over five million InvoiceCloud users participated, with multiple prize winners announced. The sweepstakes drove a measurable lift in e‑adoption—many InvoiceCloud customers in municipal tax collection, utility billing and insurance reported significant increases in online adoption and related benefits such as reduced call volumes and lower printing and mailing costs.

EngageSmart

Bob Bennett

Chief Executive Officer