Case Study: Weitz & Luxenberg boosts call attribution and reduces cost per retainer with Invoca

Weitz & Luxenberg boosts retainer conversions 14% with Invoca

Weitz & Luxenberg, a law firm with a major digital advertising presence, faced a critical marketing attribution blind spot. Because 69% of potential clients chose to call the firm, they could not track which marketing channels drove those calls or resulted in retained cases. This lack of data made optimizing their multi-channel marketing spend impossible. They turned to the vendor Invoca for a solution.

By implementing Invoca's call tracking and analytics platform, integrated with Salesforce via Shuttle, the firm gained complete attribution across all channels, from digital to TV. This provided a 360-degree view of the marketing funnel and granular data for optimization. The results included a 28% decrease in cost per retainer, a 14% increase in conversion rate by segmenting calls, and 17% more leads accurately attributed to online campaigns. Invoca provided the proof and precision needed to maximize marketing efficiency.

Weitz & Luxenberg