Case Study: Vivint boosts new customers with Invoca

Vivint increases new customers by 76% with Invoca

Vivint Smart Home, a leader in smart home automation, faced a challenge in connecting online marketing interactions to valuable inbound phone calls. Their marketing team, led by Director of Marketing Operations Taylor Rose, needed a way to tie phone calls to specific marketing channels and web experiences to optimize the customer journey and drive more sales. They turned to the conversation intelligence platform from Invoca to gain this complete, closed-loop data.

By implementing Invoca's platform, Vivint gained a 360-degree view of the path to purchase. The solution enabled them to optimize landing pages for calls, increasing their call response rate by 70%, and use real-time PreSense data to equip sales agents with caller insights, personalizing conversations. As a result, Vivint saw a 33% increase in inbound calls and a 76% year-over-year increase in new customer accounts generated by marketing, attributing this success to Invoca.

Vivint