Case Study: ISG boosts revenue and cuts wasted ad spend with Invoca

ISG cuts wasted ad spend by 80% with Invoca

ISG, a performance-driven marketing and sales agency, faced the challenge of tracking which of their campaigns drove valuable phone conversions for clients like DISH and AT&T. With the majority of their business stemming from inbound sales calls, they lacked visibility into call attribution, making it difficult to optimize their marketing spend and leverage Google Ads smart bidding effectively. They turned to Invoca's call tracking solution to address this.

By implementing Invoca, ISG gained granular call attribution and integrated the data with Google Ads for smart bidding, which automated their bids to drive more conversions. This enabled them to reduce wasted ad spend by 80% and increase both revenue and order volume from non-branded paid search keywords by 50%. The integration with Invoca provided the data necessary to optimize campaigns and scale their results effectively.

ISG