Case Study: Home Instead boosts starts of care with Invoca

Home Instead boosts starts of care 150% with Invoca

Home Instead, a leading provider of senior care in the UK, faced a significant challenge in measuring the effectiveness of its inbound marketing. The central team had no reliable way to track what happened after a potential client dialed a number from their website, leaving them unable to measure true conversion rates or cost per lead. They partnered with Invoca to gain visibility into these critical phone conversations.

By implementing Invoca's conversation intelligence platform, Home Instead gained complete visibility into its inbound call conversions. The solution used dynamic numbers and AI to track, record, and analyze calls, enabling the marketing team to optimize campaigns toward actual conversations and starts of care. The results included a 150% increase in starts of care and a 56% decrease in the cost per start of care, directly attributable to the optimizations made with Invoca.

Home Instead