Case Study: Frontier Communications achieves higher response rates and lower acquisition costs with Invoca

Frontier Communications boosts response rates 66% with Invoca

Frontier Communications, a telecommunications company, faced a challenge in reducing its high customer acquisition costs. Their AVP of Media and Analytics, Bryan Flores, lacked the tools to understand why marketing campaigns succeeded or failed and could not identify which prospects offered the highest lifetime value. To address this, they turned to the vendor Invoca and its platform.

Using Invoca's custom data fields, Frontier was able to analyze over 100 attributes per campaign, including customer segments and journey touchpoints. This intelligence allowed them to optimize marketing spend by focusing on high-value prospects. The solution delivered a 66% improvement in response rates, a 50% increase in revenue, and a 58% decrease in cost per sale, generating an additional $4 million in revenue without increasing their budget.

Frontier Communications