Case Study: eHealth reduces CPA and saves $3M with Invoca

eHealth cuts CPA 20% with Invoca

eHealth, a company that helps consumers choose health insurance plans, faced the challenge of connecting online customer interactions with crucial phone calls. With a majority of their sales, especially for Medicare policies, happening over the phone, they operated a messy system with static phone numbers and lacked visibility into the true customer journey and marketing attribution. They implemented Invoca to bridge this digital divide.

By integrating Invoca with Adobe Analytics and other platforms, eHealth gained a complete view of the customer. Invoca's data allowed them to optimize paid media, leading to a 20% reduction in cost per acquisition and a 20% increase in conversion rates. Furthermore, Invoca provided over $3 million in cost savings through more efficient call tracking and number purchases during their open enrollment period.

eHealth