Case Study: DIRECTV boosts streaming and call conversions with Invoca

DirecTV boosts internet streaming conversions 281% with Invoca

DirecTV, a telecommunications provider, faced the challenge of attributing its successful digital marketing campaigns to the valuable offline conversions that were happening over the phone. They partnered with the vendor Invoca to capture comprehensive customer data from these calls and connect it with their digital efforts to improve marketing optimization and personalize customer experiences.

The solution implemented by Invoca involved integrating its call tracking with DirecTV's Tealium customer data platform. This created a complete view of the customer journey, allowing offline conversion data to be fed back into digital ad platforms for AI-powered optimization. The results for DirecTV, achieved with guidance from agency partner Starcom, included a 281% increase in internet streaming conversions from Snapchat, twice as many call center conversions, and a 55% reduction in cost per stream.

DirecTV