Case Study: Direct2Market Digital Media Solutions boosts conversion rates and earnings per call with Invoca

Direct2Market Digital Media Solutions boosts conversion rates 100% with Invoca

Direct2Market Digital Media Solutions (D2M), a performance marketing agency, faced a challenge with its previous call tracking platform, which provided data that was difficult to access and use. The cumbersome process of exporting and sorting through spreadsheets was not sustainable for scaling their business across 70 verticals. They needed a transparent and easy-to-use analytics solution to maintain trust with their advertisers and publishers, leading them to seek a new vendor.

D2M switched to the Invoca call tracking and analytics platform to resolve its reporting issues. The solution provided faster, more accessible data and deeper insights into call performance, enabling D2M to optimize campaigns and better match calls to advertisers. As a result of implementing Invoca, D2M achieved a 100% increase in conversion rates and a 40% increase in earnings per call, significantly growing its business.

Direct2Market Digital Media Solutions