Case Study: Comfort Keepers increases high-value calls with Invoca

Comfort Keepers boosts phone sales conversions 50% with Invoca

Comfort Keepers, a leading provider of in-home senior care with over 650 franchise locations, faced a significant challenge in tracking and optimizing phone leads from their national advertising. With most sales and job applicant inquiries coming via phone, they had no visibility into which marketing channels drove calls or the outcomes of those conversations. They partnered with Invoca to implement AI-powered conversation intelligence and call tracking.

Using Invoca's solution, Comfort Keepers gained keyword- and session-level call tracking and used AI to analyze call content for intent and outcomes. This data was integrated into their Google Ads platforms for optimization. The results included a 59% increase in annual call volume from Google Ads, a 50% reduction in cost per call, a 20% increase in sales inquiries from paid search, and a 14% increase in conversion rates from job applicant calls.

Comfort Keepers