Case Study: CallEngine boosts call volume and sales with Invoca

CallEngine increases total call volume 500% with Invoca

The customer, CallEngine, was focused on driving high-converting phone calls for advertisers but needed to track calls from both online and offline sources to improve targeting and reduce wasted ad spend. Their challenge was to gather more data on callers to better understand their campaigns. To meet this need, they turned to the vendor Invoca and its call intelligence platform.

Invoca provided the solution by enabling CallEngine to collect comprehensive call data and analyze caller attributes, recordings, and key presses. This intelligence was used to optimize search and social campaigns and fine-tune IVR processes. The results for CallEngine included a 500% increase in total call volume and a 360% increase in sales for one advertiser over an eight-month period.

CallEngine