Case Study: C2 Education boosts enrollments and lowers cost per lead with Invoca

C2 Education boosts enrollments 150% with Invoca

C2 Education, a provider of test prep and tutoring services with over 180 centers, needed to attribute phone calls from its diverse marketing campaigns to enrollments and improve its call routing. Their challenge was to connect marketing spend to conversions and ensure calls from prospects and existing customers were sent to the correct destination. To address this, they turned to Invoca and its conversation intelligence platform.

Invoca implemented a solution that included call attribution and intelligent call routing. The system uses an automated IVR to qualify callers, routing new prospects to the contact center and existing customers to their local center. Invoca also provides agents with caller context via PreSense. This resulted in a 150% increase in enrollments from the contact center and a 40% reduction in cost per lead for C2 Education.

C2Education