Case Study: AtlantiCare optimizes marketing spend and improves operational efficiency with Invoca

AtlantiCare improves appointment volume by 5% with Invoca

AtlantiCare, an integrated healthcare system based in New Jersey, faced a challenge in obtaining a full, unified view of its marketing performance. A significant portion of patient volume came through phone calls, but the team lacked the data to connect these calls to digital campaigns, preventing them from fully measuring ROI or identifying their best-performing channels. They turned to the call tracking and analytics platform from Invoca to resolve this.

By implementing Invoca's platform, which includes Signal AI, AtlantiCare gained visibility into the entire patient journey. This allowed them to optimize marketing spend, improve call handling processes, and tie phone interactions directly to booked appointments. The solution helped AtlantiCare identify underperforming channels, enhance operational efficiency, and project that a 5% increase in scheduled appointments would generate significant revenue. Invoca provided the data-driven insights necessary to make smarter marketing decisions and improve the patient experience.

AtlantiCare