Case Study: Amplifon Americas’ Miracle-Ear division boosts call center efficiency with Invoca

Amplifon Americas (Miracle-Ear Division) reduces spam calls by 65% with Invoca

Amplifon Americas' Miracle-Ear division, a franchised hearing aid provider, faced a challenge with its complex digital marketing infrastructure. Their previous turnkey call tracking solution could not provide the granular, user-level data needed to understand the true cost per new appointment and optimize their significant marketing spend. To drive more qualified leads to its franchisees and increase efficiency, they partnered with Invoca for its conversation intelligence and Signal AI service.

Using Invoca, Miracle-Ear implemented AI-driven signals to identify and classify call outcomes, which integrated with their digital marketing platforms. This solution allowed them to drastically reduce spam calls and optimize media campaigns based on actual appointment conversions. The results for Invoca's customer included a 65% reduction in spam calls, a 15% increase in call center efficiency, and a 16% improvement in media efficiency, all achieved within three months of deployment.