Case Study: Ai Media Group boosts leads and cuts cost per lead with Invoca

Ai Media Group boosts leads 172% with Invoca

Ai Media Group, a digital marketing agency, faced the challenge of gaining true keyword-level attribution for phone calls to optimize its clients' campaigns. Their previous call tracking platform used statistical modeling, which only provided assumptions rather than deterministic data. This made it difficult to tie marketing spend to specific results. Furthermore, the process of setting up campaigns for clients with multiple locations was incredibly time-consuming and inflexible. They needed a better solution, which they found in the Invoca platform.

By implementing Invoca, Ai Media Group gained access to granular, one-to-one attribution data that connected phone calls to specific keywords and ads. The platform also simplified complex call routing; for a test case with client 1st Franklin Financial, they could automatically route calls to over 300 branches by simply uploading a spreadsheet. This partnership with Invoca led to record-breaking results, including a 172% increase in leads and a 150% decrease in cost per lead for their client. The measurable success convinced Ai Media Group to transition all of its call analytics to Invoca.

Ai Media Group