Case Study: 1st Franklin Financial achieves 172% more leads with Invoca

1st Franklin Financial boosts leads 172% with Invoca

1st Franklin Financial, a personal loan provider with over 300 branches, faced the challenge of accurately attributing phone leads to specific marketing campaigns. Their digital marketing agency, Ai Media Group, needed a call tracking solution that could provide granular, keyword-level attribution and efficiently route calls to the correct local branch, which their previous platform could not do. They partnered with Invoca to implement its call tracking and analytics platform to solve this.

By using Invoca, Ai Media was able to automatically route calls to the correct 1st Franklin Financial branch based on the caller's location and tie closed loans back to the marketing source. This provided the deterministic data needed for real-time campaign optimization. The results for 1st Franklin Financial included a 172% increase in leads, a 150% decrease in cost per lead, and a 30% increase in online applications, exceeding their campaign goals by 45%. Due to this success, Ai Media Group transitioned all of its clients' call analytics to Invoca.

1st Franklin Financial