Case Study: 2 Fish Company, LLC achieves 3–4x trade-show booth design cost savings and faster delivery with Intuiface

2 Fish Company reduces expense of trade show booth design by 400%

2 Fish Company is an award-winning creative marketing agency that was hired by Yanfeng Automotive Interiors to create an interactive touch-screen experience for the 2017 North American International Auto Show. The brief required conveying the look, feel and texture of high-end automotive interiors in seconds while working against tight time and budget constraints and with no in-house programming resources.

2 Fish adopted Intuiface, built a prototype in two weeks on the trial version, then a team of four deployed content to 20 40" touchscreens and 10 iPads in three months. Sensor-enabled interactions (Phidgets) tied real car parts to on-screen content, generating major trade-show buzz, prompting Yanfeng to export the experience to Germany and a mobile US/Mexico tour, and delivering strong ROI: project scope and costs were roughly halved, with time cut in half and a 3–4x cost saving versus custom coding.

2 Fish Company, LLC

Scott Millen

Managing Partner & Creative Principal