Case Study: Skyscanner drives scalable SEO growth with Intrepid Digital

Skyscanner launches 360 SEO tests with Intrepid, driving 60% wins

Skyscanner, a leading global travel platform, sought to significantly expand its SEO testing program across its complex EMEA ecosystem, which included 10 markets and 8 languages. The challenge was to efficiently manage and execute high-impact tests at scale while maintaining consistency across numerous website templates. They partnered with Intrepid Digital to build a scalable framework for continuous optimization.

Intrepid implemented a highly structured program, embedding a specialized team within Skyscanner's processes and utilizing their Contentful CMS for efficient deployment. The solution involved launching approximately five new tests weekly across 16 templates. This disciplined approach resulted in 360 SEO tests launched and analyzed, with 60% delivering positive outcomes or valuable insights, successfully driving increased organic traffic and measurable growth across Skyscanner's global properties.

Skyscanner