Case Study: Xerox achieves a 27% increase in average order value with Intershop's Enfinity Suite

Xerox migrated to the powerful Intershop Commerce platform

Xerox, a global leader in document management, faced an aging Internet sales platform (Xerox Direct) that could no longer support innovation, drove rising costs, and delivered unsatisfactory results. Rather than upgrade the legacy system, Xerox chose to replace it and selected Intershop, deploying Intershop Enfinity Suite 6.3 to rebuild its e-commerce channel and preserve customer trust during the overhaul.

Intershop delivered a new site—implemented in under four months—featuring Enfinity Suite 6.3 with advanced search (FactFinder), one‑page checkout, personalization and recommendations, analytics, and end-to-end process mapping. The Intershop solution produced clear, measurable gains: average order value up 27%, order value from recommendations up 69%, number of orders from recommendations up 97%, and checkout completion up 11%.

Xerox