Case Study: E/D/E achieves accelerated digital transformation with Intershop SHOPcloud360

With SHOPcloud360 powered by Intershop, Einkaufsbüro Deutscher Eisenhändler sets new standards

EDE is driving digital transformation in the industrial supply sector and needed a powerful, flexible e-commerce platform to help wholesalers modernize digital sales, improve product data handling, and deliver a stronger customer experience. Intershop’s SHOPcloud360 platform was selected as the technical e-commerce solution to support this shift.

Intershop implemented SHOPcloud360 with ERP and PIM integration, improved performance, punchout support, faster load times, and intelligent search capabilities to create a future-ready B2B commerce foundation. The solution helped first movers like Ullner und Ullner, Blumenbecker Industriebedarf, and R. Pöppel accelerate their digital transformation, with one company completing its full rollout in just five months and others reporting better order tracking, smoother operations, and stronger online competitiveness.

EDE

Kai Wille

Programm Director Digital Services