Case Study: Deutsche Telekom achieves streamlined, personalized e‑commerce and improved service with Intershop

Telekom benefits from connecting numerous systems - in one customer portal

Deutsche Telekom, through its T‑Home online shop, faced the challenge of modernizing its e-commerce channels to better serve more than 40 million customers while managing roughly 5,000 products and 15,000 orders per day. The company needed to improve service quality and customer management processes, refresh web design and editing capabilities, and integrate numerous distributed systems (product and inventory databases, CRM, and custom software) across consumer, business and employee sales channels. Intershop was engaged to provide the e-commerce platform and integration expertise.

Intershop implemented the Intershop Commerce Platform with dynamic process management, web service integration, personalization, transaction management and a central CMS/storefront editor to consolidate disparate systems on a single digital portal. The solution automated data flows (so orders immediately update shipping, service, contract and billing), centralized customer and product data, supported complex bundles and enabled ongoing front-end improvements. As a result, Deutsche Telekom now offers a personalized, easy-to-navigate T‑Home site with ~5,000 products, ~15,000 daily orders, reduced operational costs, faster processes and scalable infrastructure provided by Intershop.

Deutsche Telekom