Case Study: Stiho Groep (construction wholesaler) achieves 24/7 omnichannel B2B sales and increased customer satisfaction with Intershop

Stiho Groep digitizes B2B sales channel with Intershop

Stiho Groep, a long‑standing wholesale supplier to the construction industry with around €221 million turnover, faced the challenge of accelerating digital transformation: launching a modern B2B sales channel, mapping complex contractor workflows, and delivering a seamless omnichannel buying journey. To achieve this, Stiho Groep selected Intershop and its Intershop Commerce Platform as the foundation for its digital initiative, Sybrand’s Place.

Intershop implemented a modern B2B online shop with rich standard B2B features, omnichannel personalization and digital self‑services, integrated into Stiho Groep’s existing IT landscape (implementation supported by De Nieuwe Zaak). The Intershop solution enabled 24/7 ordering, personalized customer environments, invoice history and SMS order notifications, boosting customer satisfaction and creating a scalable omnichannel model that aims to digitally connect 50% of customers by 2020.

Stiho Groep