Case Study: SPINNER Group achieves 400% more online leads and 90% reduced order processing effort with Intershop Commerce Solution

SPINNER - Customer Case Study

SPINNER, a 74‑year‑old manufacturer in high‑frequency technology headquartered in Munich, needed a scalable B2B commerce solution to boost reach and brand visibility, increase process efficiency and new online leads, standardize product data (including creating over 3,500 product images), and integrate pricing, customer and order data with its ERP. To meet these goals it selected Intershop and the Intershop Commerce Solution as the foundation for its digital commerce initiative.

Intershop delivered a ready‑to‑use, modular B2B platform implemented via an agile, MVP approach, combined with a B2C‑like shopping experience, ERP integration and the rollout of standardized product data and photography. The Intershop Commerce Solution helped SPINNER launch multi‑language online shops, open new markets and automate order workflows — driving a 400% increase in online leads, reducing order‑entry effort by up to 90%, and publishing more than 3,500 product images.

SPINNER

Matthias Riedinger

Project Manager Digitization