Case Study: Rijk Zwaan achieves unified content and commerce efficiency with Intershop

Rijk Zwaan unifies content and commerce across 35 countries with Intershop

Rijk Zwaan, a global leader in vegetable seed development and distribution, faced significant challenges with its fragmented digital platforms. The company struggled with operational inefficiencies and a poor user experience, as growers and retailers had difficulty retrieving unified content and products due to custom data configurations and multiple, complex search systems. To address this, they partnered with vendor Intershop for its commerce platform.

Intershop implemented a unified content and commerce solution for Rijk Zwaan by integrating its commerce platform with Contentful for content management and SPARQUE.AI for a custom, AI-driven search engine. This streamlined product catalog management and delivered fast, relevant search results. The solution dramatically improved efficiency and user satisfaction, leading to a reported 40% increase in website traffic and providing a scalable, future-proof architecture for the global company.

Rijk Zwaan