Case Study: RAJA Group achieves scalable B2B e-commerce growth with Intershop

RAJA Group drives 65% of sales online with Intershop

The RAJA Group, a leading European distributor of business supplies, faced significant challenges in unifying its complex digital landscape after multiple acquisitions. With different platforms and processes across 19 countries, they needed a scalable solution to manage intricate B2B workflows and deliver a consistent customer experience. They partnered with vendor Intershop to implement its B2B e-commerce platform as their new digital core.

Intershop provided a flexible, future-proof platform with out-of-the-box B2B features like approval workflows and ERP integration. This solution enabled RAJA to successfully migrate major acquisitions and unify its customer experience. The results were transformative: online revenue reached €1.12 billion, representing 65% of total Group sales, 93% of new customers are acquired online, and the websites now receive 72 million annual visits.

RAJA Group