Case Study: Paredes achieves faster fulfillment, higher customer satisfaction and +25% average basket value with the Intershop Commerce Platform

Paredes increases its sales with the help of the powerful B2B features of the Intershop Commerce Platform

Paredes, a leading French professional hygiene and safety group with 200 dedicated employees, faced the need to significantly improve customer satisfaction and loyalty, boost online sales and profitability through up‑ and cross‑selling, leverage data to optimize its product portfolio, and streamline B2B sales, service and logistics. To meet these challenges, Paredes partnered with Microsoft and selected the Intershop Commerce Platform as its core e‑commerce solution.

Intershop implemented a modern, cloud‑hosted B2B sales channel (on Microsoft Azure) with powerful features such as complex approval workflows, customer‑specific tiered pricing, an integrated PIM and convenient ordering functions. The Intershop solution delivered clear results: on‑time fulfillment improved (about one day faster), pilot customers’ average basket value rose by 25%, internal efficiencies and transparency increased, and Paredes is targeting 50% of total sales to be generated online.

Paredes

Emilie Caplat

Director Customer Support and Digital Transformation