Case Study: Papier LIEBL achieves real-time, scalable omnichannel B2B commerce with Intershop

Papier LIEBL digitizes the B2B commerce for all its subsidiaries

Papier LIEBL, a family‑owned German B2B retailer, needed to modernize its e‑commerce to support mobile commerce, dynamic pricing for anonymous visitors and complex procurement rules tied to its ERP SHCware. To future‑proof online and offline sales and improve ERP integration, the company migrated to Intershop’s Commerce Management 7.9 as part of a 2018 modernization project.

Intershop delivered a responsive Commerce Management 7.9 platform with a new real‑time ERP interface that serves tens of thousands of customers, 200,000 products and retrieves billions of prices from SHCware in under 3 seconds. The solution supports up to 600 user profiles per customer with automated authorization workflows, dynamic assortments at login, omnichannel display of 15 sales reps’ agreements, automated customer‑data sync, and cloud‑based personalization by partner 4FO AG (SolR Cloud); the pilot went live in 4.5 months, reduced manual work, sped procurement and strengthened Papier LIEBL’s digital B2B capabilities.

Papier LIEBL

Matthias Eifrig

Head of e-commerce