Case Study: Martin & Servera achieves B2B commerce growth with Intershop

Martin & Servera powers 70% online revenue with Intershop

Martin & Servera, a Swedish family-owned wholesaler serving the restaurant and catering industry, sought to strengthen its substantial online business by creating a fast, comfortable B2B platform that offered a B2C-like shopping experience with personalized product content. They partnered with vendor Intershop to address this challenge.

Intershop implemented its Intershop Commerce Platform, which provided powerful B2B functionalities and extensive personalization out-of-the-box. The solution delivered an innovative shopping experience, enabled easy integration, and even introduced voice commerce via Google Assistant. As a result, Intershop helped Martin & Servera establish a modern e-commerce foundation that supports a strong, sustainable future model for their business, where online sales already account for 70% of total revenues.

Martin & Servera