Case Study: Italian watchmaker Binda achieves centralized multi‑brand global e‑commerce and personalized customer experiences with Intershop Commerce Platform

Managing multiple brands and sales channels

Binda, an Italian watchmaker founded in 1906 that owns brands such as Breil and Hip Hop and serves some 12,000 retailers across 90+ markets, needed to create a unique, personalized omnichannel customer experience across multiple brands and local sites while keeping initial investment low through a transaction-based licensing model and centralizing management of many storefronts. To meet these requirements Binda selected Intershop and the Intershop Commerce Platform as the core of its global e‑commerce initiative.

Intershop delivered a responsive, centrally managed multi‑brand commerce platform that integrated with Binda’s back‑office systems, supported local languages, currencies, payment and shipping options, and required minimal configuration. Breil.com went live in time for Christmas 2013, and the platform was rolled out to additional brands and markets (France, Spain, Germany, the UK and the USA) through 2014; the Intershop solution enabled fast rollout, expanded Binda’s online reach, supported customizable product features (e.g., custom Hip Hop products, multimedia content, warranty and gift options), and minimized upfront cost via the transaction‑based licensing model.

Binda

Alberto Caprioli

ICT Director