Case Study: Kruitbosch Zwolle boosts dealer portal sales with Intershop Commerce Platform

Kruitbosch Zwolle drives 90% of orders through Intershop dealer portal

Kruitbosch Zwolle, a wholesaler for bicycles and accessories with a network of over 2,500 dealers, faced the challenge of replacing its previous ordering system. They needed a scalable online portal to improve collaboration with their dealer network and enhance the user experience to drive sales. To address this, they partnered with vendor Intershop to implement the Intershop Commerce Platform.

The solution from Intershop provided a highly scalable platform with extensive B2B functionalities and seamless ERP integration. This new portal successfully mapped the entire customer journey, including individual product recommendations. The result was a significant measurable impact, with nearly 90% of all orders being placed through the new Intershop portal by the end of its first year.

Kruitbosch Zwolle