Case Study: Pierce AB achieves 30% business growth and scalable international expansion with Intershop

International expansion of an online pure player

Pierce AB is a Swedish B2C e‑commerce pure player for motorcycle spare parts and accessories that runs almost 40 online shops across 17 European countries with a range of 200,000 products. Facing Black Friday and holiday peak loads, a mobile‑first customer base (about 70% mobile visitors) and the need to integrate its shop into an existing IT landscape, Pierce AB chose the Intershop Commerce Platform and a Progressive Web App frontend from Intershop to meet scalability and performance requirements.

Intershop implemented a centrally administered, highly scalable Intershop Commerce Platform with a PWA mobile‑first frontend and seamless integrations to Pierce AB’s PIM and CRM. The solution improved mobile performance, handled peak traffic across markets and simplified multi‑shop operations; as a result Pierce AB sustained rapid international growth (around 30% business growth in 2019) while managing nearly 40 shops in 17 countries and is now extending Intershop integrations to enable greater personalization and operational automation.

Pierce AB

Willem Voss

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