Case Study: Incitec Pivot Fertilisers strengthens B2B ecommerce with Intershop Commerce Platform

Incitec Pivot Fertilisers powers B2B commerce for 200+ partners with Intershop

Incitec Pivot Fertilisers, a major Australian provider of soil health and nutrition services, faced the challenge of implementing a comprehensive e-commerce solution to strengthen its B2B business and ensure a unified global brand experience online. To compete with other global players and further develop its digital operations, the company partnered with vendor Intershop.

Intershop implemented its Commerce Platform as a software-as-a-service solution for Incitec Pivot. This provided a state-of-the-art B2B portal with market-specific pricing, an optimal user experience compatible with mobile devices, and a REST API framework for real-time integration with the company's SAP ERP system. The highly scalable architecture successfully addressed the geographical, cultural, and regulatory needs of the global company.

Incitec Pivot Fertilisers