Intershop
63 Case Studies
Case Study: Incitec Pivot Fertilisers achieves a unified global B2B e-commerce experience with Intershop
A Intershop Case Study
Incitec Pivot Fertilisers implements a comprehensive e-commerce solution to strengthen its B2B business
Incitec Pivot Fertilisers needed a comprehensive e-commerce solution to strengthen and develop its global B2B business, provide a unified brand experience and remain competitive online. To achieve this, Incitec Pivot Fertilisers selected Intershop and its Intershop Commerce Platform (SaaS, deployed as version 7.3) to underpin the upgrade of IPFonline.com.au to the new portal fertshed.com.au.
Intershop delivered a state-of-the-art B2B portal with market-specific flexible pricing, fully transactional flows (quote request/acceptance, contract and order creation), a mobile- and browser-optimized UX, truck scheduling and real-time SAP ERP integration via its REST API. The solution automated order processing, minimized error risk, removed manual administrative overhead, empowered customers to self-serve and lifted offline sales into a digital channel—improving price management and operational efficiency for Incitec Pivot Fertilisers.
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