Case Study: IGO Promo achieves a B2C-like omnichannel shopping experience with Intershop Commerce Platform

IGO Promo goes live in 6 months with Intershop

IGO Promo, a Netherlands-based market leader in promotional products, faced the challenge of modernizing its B2B commerce to meet buyer demands for a B2C-like digital shopping experience. They needed a solution that could seamlessly integrate with their existing third-party ERP and PIM systems across twelve European online shops while also being hosted on a scalable cloud infrastructure.

Intershop implemented its Commerce Platform to create an attractive omnichannel experience for IGO Promo's customers. The solution included a dedicated customer portal, integration with Microsoft Dynamics AX and Stibo Trailblazer, and a responsive design for mobile devices. As a result, Intershop provided a cloud-based platform that freed IGO Promo from infrastructure maintenance and equipped their buyers with advanced self-service tools.

IGO Promo