Case Study: Highline Warren achieves scalable 24/7 B2B e-commerce and improved customer experience with Intershop

Highline Warren - Customer Case Study

Highline Warren, a national distributor in the automotive aftermarket (serving quick lube and repair shops with 21 facilities and millions of items shipped monthly), needed to replatform because its legacy site limited growth, product visibility and self-service for B2B customers. To meet rising online ordering expectations and strengthen market share, Highline selected Intershop and its Intershop Commerce Platform to deliver a flexible, customer-centric e-commerce solution.

Intershop provided an “Amazon-like,” mobile-responsive B2B storefront with features such as an integrated Parts Finder, quick order forms, order templates and a comprehensive My Account dashboard, launched with DSS Partners in under four months. The Intershop Commerce Platform enabled 24/7 ordering, improved product discovery and higher customer adoption — monthly online registrations rose by more than 30% year-over-year and new online customer registrations increased over 22% in the first six months — while driving deeper online sales penetration and freeing the sales team to focus on growth.

Highline Warren

Mike Quinlan

Director of Marketing